High-Impact Visuals from Even The Devil Smiles
IDK returns with the video for “C.O.P,” a standout from his latest project E.T.D.S. (Even The Devil Smiles). Directed by Eric André, the visual leans into his signature chaos — part action film, part satire — with a tone that’s as unsettling as it is darkly funny. It lines up with the themes running through the tape, where IDK gets into incarceration, pressure, and lived experience with a more direct edge. That perspective has been part of his story from the start — from early releases through Is He Real? and USEE4YOURSELF, he’s built a catalog that blends introspection with sharp social commentary.
He’s also carved out his own lane on the business side, releasing music through his independent imprint Clue, often in partnership with majors, giving him flexibility while keeping control of the vision. Following Bravado + Intimo, this new run feels more focused and personal. “C.O.P” sits right in the middle of that shift — sharp, confrontational, and fully in step with where he’s at right now.
Follow IDK on Instagram at @idk
